Privacy policy

1.     Who are we?


Betterthannew, as the owner of the website you are visiting, sets out in this section the Privacy Policy regarding the use and management of personal information that users may provide when visiting or browsing our website. In the treatment of personal data, Betterthannew guarantees compliance with Regulation (EU) 2016/679 (General Data Protection Regulation), Organic Law 3/2018 of December 5 on the Protection of Personal Data and Guarantee of Digital Rights, as well as Law 34/2002 of July 11 on Information Society Services and Electronic Commerce (LSSI-CE). Therefore, we inform all users that any data sent through this site will be incorporated into an automated file owned by Betterthannew, located at Carrer de Berlín, 20, Sants-Montjuïc, 08014 Barcelona, Spain. Contact email: contact@betterthannewbtn.com.

2.     Information and consent:


By accepting this Privacy Policy, the user (hereinafter, the "User" or "Users") is informed and provides their free, informed, specific, and unequivocal consent for their personal data, provided through the website https://www.betterthannewbtn.com/ (hereinafter, the "Website"), to be processed by Betterthannew, including any data derived from their browsing activity or data they may provide in the future.

3.     Obligation to provide data:


All required data marked as mandatory in the Website's forms must be provided. If not, Betterthannew may not be able to fulfill the purposes for which the data is being collected. Users can still browse the Website without providing personal data.

4.     What will we use your data for?


Depending on the form used, your data may be processed for the following purposes:

• Manage, process, ship and follow up on purchases.
• Contact the User to finalize an order.
• Conduct quality and satisfaction surveys.
• Send personalized commercial communications unless the User opts out.
• Build a commercial profile to personalize offerings.
• Notify Users of product availability.
• Respond to inquiries or requests made via contact forms.
• Manage collaboration with influencers.
• Manage newsletter subscriptions.
• Manage promotions or discount participation.

5.     What data do we collect?


Depending on the interaction with our Website, we may collect:

• Identifying data (name, surname).
• Contact data (email, phone, postal address).
• Transactional data (products viewed or purchased).
• Financial data (e.g., payment method).
• Navigation data, including cookie and pixel identifiers (see sections 15 and 16).

6.     Legal basis for processing data:


Your data may be processed on the basis of:

• Execution of a contract (e.g., purchases, collaborations).
• Legitimate interest (e.g., quality surveys).
• User consent (e.g., commercial communications, newsletter, promotions).

7.     Data sharing

Your data may be shared with service providers such as Google, Microsoft, Mailchimp or Meta Platforms Ireland Ltd. Some of these providers may process data in the United States, under the appropriate data protection safeguards (e.g., EU Standard Contractual Clauses or the EU-US Data Privacy Framework).

8.     Data retention periods

• Purchase data: for the duration of the contractual relationship + applicable limitation period.
• Cart recovery: up to 180 days.
• Contact and inquiry data: until resolved + applicable limitation period.
• Newsletter and commercial communications: until you unsubscribe or revoke consent.
• Promotions: until promotion ends + applicable limitation period.
• Profiling: up to 3 years.

9.     Commercial communications:



If you no longer wish to receive our communications, you may unsubscribe at any time via the CONTACT form or by emailing contact@betterthannewbtn.com.

10.  User responsibilities Users guarantee:

• They are over 18 years of age.
• The data they provide is accurate and updated.
• They have informed any third parties whose data they provide and obtained necessary consent.

11.  Rights of Users Users may, at any time and free of charge:

• Revoke any granted consent.
• Access, rectify, or delete their personal data.
• Request data portability.
• Request restriction or object to data processing.
• File a complaint with the Spanish Data Protection Agency (AEPD).

Requests can be made via email to contact@betterthannewbtn.com or by mail to our address listed above.

12.  Security measures Betterthannew processes all personal data confidentially and has implemented the technical and organizational measures necessary to ensure their security and integrity.

13.  Changes to the Privacy Policy Betterthannew reserves the right to update this policy to reflect changes in regulations or services. Please check this page regularly to stay informed.

14.  Acceptance and consent By using this Website, the User acknowledges that they have read and accepted the terms of this Privacy Policy and consent to the processing of their data in accordance with it.

Consent to non-essential cookies and to advertising with Meta is not given by browsing: it is requested separately through the cookie banner (see sections 15 and 16).

15. Cookies and similar technologies

Our Website uses cookies and similar technologies (pixels, local storage) to operate the store, remember your preferences, measure audience and show you personalised advertising.

When you first visit from the European Union, a consent banner asks you to accept or reject non-essential cookies. Only strictly necessary cookies are set before you choose. You can change or withdraw your choice at any time through the Cookie preferences link in the footer of the Website, or by deleting the cookies in your browser. Withdrawing consent does not affect the lawfulness of processing carried out beforehand.

16. Advertising with Meta (Facebook and Instagram)

Subject to your consent, we use the Meta pixel and the Meta Conversions API, provided by Meta Platforms Ireland Ltd. (4 Grand Canal Square, Dublin 2, Ireland). These tools tell us which pages you view, which products you add to the basket and which purchases you complete, so that we can measure the performance of our advertising and show you relevant ads on Facebook and Instagram.

For these purposes we share with Meta browsing and transactional data, together with identifiers such as cookie IDs and, in hashed (pseudonymised) form, your name, email address, telephone number and postal address. Meta may act as joint controller with us for the collection and transmission of this data, and as independent controller for its later use. Meta may transfer data to the United States under the safeguards provided for in data protection law (EU Standard Contractual Clauses and the EU-US Data Privacy Framework).

The legal basis for this processing is your consent, which you give through the cookie banner.

How to object: you can reject advertising cookies in the banner, change your choice at any time through the Cookie preferences link in the footer, adjust your ad preferences in your Facebook or Instagram account, or write to us at contact@betterthannewbtn.com. You can also exercise the rights described in section 11.